The Versace for H&M line will be out on November 17th and for the fist time I’m not excited nor counting down the days.
Truth is, I don’t like it.
Ok now. I can explain.
I agree that this picture from the campaign is just amazing and makes you want to buy it all:
The girls look amazing, the clothes look amazing, everything seems just perfect. It could be a picture from Versace’s new campaign. No fast fashion involved.
But if you think it through, you’ll realize that the clothes are too expensive for H&M standards. Due to the very wide distribution, I personally doubt that the quality of the materials will keep up with the price. I could be wrong, but I had been disappointed before.
Another reason I’m not very fond of this collection is the fact that it is made of single pieces, little combinable and with few accessories.
Take a look. A lot of dresses, many jackets, few skirts, some belts. Where is that beautiful handbag Daphne is carrying? And the necklaces and bracelets both girls are wearing?
The idea of capturing the strong imaginary evoked by a historic brand like Versace is great, and the “too much” is part of the game, anyhow I think they went too iconic and this will make the clothes feel old very soon.
Aside from these two, which are genius:
I would die to see Liz Hurley wearing the purple one in Gossip Girl for old times’ sake!