Tuesday’s Inspiration: Tommy Hilfiger

tommy-hilfiger

To celebrate the 30th birthday of his namesake brand, Mr Tommy Hilfiger sits with Imran Amed of Business of Fashion to tell the story behind the legendary brand.

From Elmira, New York to New York City. The ‘hangman campaign’, going public, suffering overexposure and overdistribution, re-positioning and thinking ahead.

A true lesson in fashion business!

You can find the entire article here.

Advertisements